Research Resources
Access complete framework documents, testable predictions, and collaboration opportunities.
Core Framework Documents
Request Custom Research Papers
Research papers are prepared in direct response to your specific field or topic of interest. This ensures targeted engagement and better knowledge transfer within your framework context.
Note: As Yule is a working lawyer, papers will generally include limited references but will provide sufficient information for you to further investigate and critique the framework's application to your specific domain.
Request a Research PaperAIM Motivation Framework - Comprehensive Foundation
Complete theoretical foundation, neuroscience grounding, and cross-domain applications. Covers the three-source motivational model (Appetites, Intrinsic Motivation, Mimetic Desire) and its implications across multiple disciplines.
Available by request • Customized to your research field or topic
AIM Framework - Neuroscience Grounding
Detailed neuroscience literature review supporting the three-source model. Explores the neural substrates underlying Appetites, Intrinsic Motivation, and Mimetic Desire.
Available by request • Customized to your research field or topic
AIM Framework - Cross-Domain Applications
Applications across economics, psychology, health, law, education, organizations, and marketing. Shows how the AIM Framework provides novel insights and predictions in each field.
Available by request • Customized to your research field or topic
AIM Framework - Testable Predictions
Specific, falsifiable hypotheses ready for empirical testing across all domains. Includes experimental designs and expected outcomes based on the tri-source motivational model.
Available by request • Customized to your research field or topic
Novel Testable Predictions
What Makes AIM Predictions Unique?
AIM's unique contribution is the tri-source classification - existing theories conflate:
- • Self-Determination Theory: Lumps A and M together as "extrinsic"
- • Girard's Mimetic Theory: Underspecifies I and A
- • Behavioral Economics: Treats all "social influence" as one mechanism
AIM's tri-source framework enables unique predictions because it:
- • Distinguishes between appetitive needs (A), intrinsic motivation (I), and mimetic desire (M)
- • Predicts how these sources interact and compete in the brain's valuation system
- • Enables specific interventions targeting each source separately
- • Provides falsifiable criteria for when predictions fail
Result: No existing theory can predict when markets will fail, when interventions will backfire, or when social dynamics will escalate. AIM's tri-source model enables these predictions.
Implementation Priority
Ready for immediate testing:
- • Mimetic Contagion (Prediction 2) - 6 weeks
- • Appetite-Mimetic Interaction (Prediction 3) - Single session
- • Mimetic Rivalry Escalation (Prediction 5) - Single session
- • Private-Then-Public Feedback (Prediction 10) - 6 weeks
Seeking industry partnerships:
- • I-to-M Drift in Products (Prediction 1) - Tech company
- • Flow-Based Exercise (Prediction 7) - Fitness industry
- • Audience Removal in Legal (Prediction 8) - Law firms/courts
- • Diversified Recognition (Prediction 11) - HR analytics
Longer-term studies:
- • Autonomy Blocks Drift (Prediction 4) - 6 months
- • Social Dining Direction (Prediction 6) - 3 months
- • Opt-Out Rights in Contracts (Prediction 9) - 12 months
Economics
Prediction 1: I-to-M Drift in Product Categories Over Time
What AIM Uniquely Predicts: When a product category transitions from private use (high-I) to public visibility (high-M), demand patterns will shift from stable & persistent to volatile & trend-sensitive.
Required: Product analytics data + social media monitoring
Status: Seeking tech company partnership
Prediction 2: Mimetic Contagion Requires Observation of GOAL-DIRECTED Action
What AIM Uniquely Predicts: Mimetic transmission requires observing someone reaching for/pursuing an object, not just owning it. Static ownership displays will produce weaker mimetic effects than dynamic pursuit displays.
Required: E-commerce platform or influencer partnership
Status: Protocol ready for testing
Prediction 3: Appetite Deficits Amplify Mimetic Susceptibility
What AIM Uniquely Predicts: When appetites are dysregulated (hunger, sleep deprivation, fatigue), mimetic desire's weight (wₘ) increases relative to intrinsic motivation (wᵢ), making people MORE susceptible to social influence.
Required: Lab setting, 100+ participants
Status: Ready for lab implementation
Psychology
Prediction 4: Autonomy-Supportive Feedback Blocks I-to-M Drift
What AIM Uniquely Predicts: When intrinsically motivated activities become PUBLIC (visible rankings, social comparison), motivation drifts from I to M UNLESS autonomy-supportive feedback is provided. The drift is not inevitable—it's contextual and reversible.
Required: Educational institution partnership, IRB approval, 100+ student participants
Status: Seeking education research partnership
Prediction 5: Mimetic Rivalry Produces Distinctive Escalation Pattern
What AIM Uniquely Predicts: In mimetic rivalry (two people wanting the same scarce object), desire INCREASES when the rival's interest is visible, even when the object's functional value is constant. This escalation is pre-conscious and produces distinctive bidding/pursuit patterns.
Required: Behavioral lab, 200+ participants
Status: Ready for behavioral lab
Health & Policy
Prediction 6: Social Dining Amplifies Intake ONLY When Models Are Eating More
What AIM Uniquely Predicts: Social dining increases food intake through mimetic mechanisms, meaning: eating amplifies when observing others eat MORE than baseline, effect disappears when dining companion eats LESS, effect is strongest when the model is high-status/attractive.
Required: Nutrition research partnership, 3-month field study
Status: Seeking nutrition research partnership
Prediction 7: Flow-Based Exercise Programs Outperform Appearance-Based Programs at 12+ Months
What AIM Uniquely Predicts: Exercise programs designed around intrinsic rewards (mastery, flow, competence) will show better long-term adherence than programs designed around mimetic rewards (body image, social comparison, appearance goals).
Required: Fitness industry partnership, 12-month longitudinal study
Status: Seeking fitness industry partnership
How to Collaborate
1. Contact Us
Reach out through our contact form or email to discuss your research interests and how they align with AIM predictions.
2. Design Study
Work together to design rigorous tests of specific AIM predictions using your domain expertise and available resources.
3. Publish Results
Co-author papers that test AIM predictions, regardless of whether they support or falsify the framework.